Autumn index / Batch 001

UNLIKE
USUAL

Garments engineered around thread density. Every mark is stitched, never printed — raised, tactile, and built to survive the wash cycle of a decade.

Fig. 01 — Heavyweight hood / 480 GSM

12,000 stitches

/

480 GSM

/

Limited run 001

/

Unlike Usual

/

Zoom panel / 400%

High density
Thread

Stitch count

12,480

Thread

Polyneon 40wt

Backing

Cut-away 2.5oz

Pass

Triple satin

Built
rough

Loop-back cotton, pre-shrunk twice, then panelled with reinforced flatlock seams. No softeners. The hand comes from wear, not chemistry.

480 GSM

Loop-back cotton fleece

Flatlock

Reinforced panel seams

Boxed fit

Drop shoulder, cropped hem

Run of 200

Numbered on inner label

The range

Three ways to wear it

01 — Solid

Clean blanks

Heavyweight essentials in a tight, considered colour palette. No logos, no noise.

Shop solids

02 — Printed

Graphic drops

Bold DTG and screen prints in limited runs. Statement pieces, made to be seen.

Shop printed

03 — Embroidered

High-density stitch

Raised, high-stitch-count embroidery on heavy black fabric. Our signature — built to last.

Shop embroidered

Worn by the unusual

★★★★★

“The embroidery is unreal — thick, raised, and the hoodie feels like armour. Nothing else in my closet compares.”

Aditya R. — Bengaluru

★★★★★

“480 GSM is no joke. Heavy, boxy, holds shape after months of wear. COD made it a no-brainer.”

Sneha K. — Delhi

★★★★★

“Limited runs mean nobody else has it. Got the Drop 001 tee — numbered label is such a nice touch.”

Rohan M. — Pune

Free shipping ₹999+

7-day easy returns

COD & secure pay

480 GSM heavyweight

Drop 001

200 units / Release 09.14 / 18:00 IST